Karan Das — Senior Product & UI/UX Designer

KSW Lawyers

2025

Redesigning the digital experience for an established Canadian law firm.

KSW Lawyers is a full-service Canadian law firm based in British Columbia, serving individuals and businesses across corporate, real estate, litigation, tax, employment, and personal law.

I redesigned the website experience from the initial UX structure and wireframes through responsive UI design and final developer handoff.

My Role

UI/UX Designer

Industry

Legal Services

Location

British Columbia, Canada

The Outcome

+301%

Leads

+43%

Organic traffic

10.3×

Return on marketing spend

The Challenge

Simplifying a content-heavy legal website

The previous KSW Lawyers website contained a lot of useful information, but it was spread across a long, content-heavy homepage. Services, resources, testimonials, client types, news, credentials, and contact information all competed for attention.

01 – Information overload

Long pages packed with resources, services, testimonials, news and firm information.

02 – Unclear hierarchy

Important content and actions weren't always easy to distinguish from supporting information.

03 – Service discovery

Visitors needed a faster way to identify the legal service relevant to them.

Building the Structure

Clearer hierarchy

Important information comes first.

Simpler navigation

Services are easier to find and explore.

Stronger conversion paths

Contact opportunities are placed where they make sense.

Before the visual design, I reworked the site's content hierarchy and page structure.

The goal was simple.

Make a large amount of information feel easy to navigate.

The goal was simple.

Make a large amount of information feel easy to navigate.

Bringing KSW to Life

A more modern expression of an established legal brand.

The redesign kept KSW's professional character while introducing a cleaner visual system built around strong typography, structured layouts, confident colour, and purposeful imagery.

Flexible layouts

Content and grids adapt without losing hierarchy.

Touch-friendly interactions

Navigation, buttons, and forms are designed for smaller screens.

Consistent visual language

Typography, spacing, colours, and components remain consistent across breakpoints.

The Impact

A redesign measured beyond the interface.

The new experience launched as part of KSW's broader digital marketing efforts, with measurable improvements across lead generation, organic visibility, and marketing performance.

+301%

Increase in reported leads

+43%

Increase in organic traffic

10.3×

Return on marketing spend

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Curiosity brought you here

Hopefully it keeps us connected

The next project could be yours.

Let’s talk

karan20047203@gmail.com

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